The work behind getting found.

The problem

The site had good reviews but was effectively invisible for “plumber near me”. Its service area was vague, and the contact form asked for too much before anyone could ask for a price.

What we did

The audit highlighted missing Leeds service wording, weak page titles, and a buried mobile contact route. We tightened the local pages, fixed the priority on-page issues, and added a quote widget for common repair jobs.

The problem

The roofer had made a few site changes but could not tell which ones helped. Search visibility rose and fell with no simple record of what was improving or where the next gap sat.

What we did

We set a practical fix list from the first audit, then used weekly re-audits to track local pages, service detail, titles, and mobile contact changes. The quote widget captured roof type and job urgency before follow-up.

The problem

A builder’s portfolio showed lovely finished rooms, but it did not say whether the team handled extensions, refurbishments, or the early planning work. Homeowners left before making contact.

What we did

The first audit separated the services, added Bristol project wording, and repaired a handful of page-title and internal-link gaps. A quote widget collected project type and rough scope, while weekly re-audits kept the changes visible.

The problem

The business was known locally, yet its website made boiler servicing, repairs, and installation sound like one vague service. A customer with a cold house could not tell what to choose.

What we did

We used the audit to split the main jobs into plain-English routes, improve Sheffield coverage signals, and bring gas-safety information closer to the enquiry step. The quote widget gathered boiler age and issue; weekly re-audits checked the fixes.

The problem

The joiner relied on word of mouth and a single gallery page. People looking for fitted storage or new doors could see the craft, but not the service, area, or likely next step.

What we did

The audit turned the gallery into clearer service sections, added York and nearby-area detail, and fixed the mobile contact path. A small quote widget asked about the room and timber work, with weekly re-audits to catch drift.

The problem

A bricklaying firm had plenty of repeat work but almost no useful information online. Repointing, garden walls, and extension work were all hidden behind “building services”.

What we did

The audit gave each job a clearer page, added Leicester service-area wording, and fixed missing headings and contact details. Visitors could use the quote widget to describe wall length and repair type; weekly re-audits tracked the progress.

The problem

The plasterer’s best work came from referrals, while the website spoke mostly about “quality finishes”. A homeowner with cracked walls had no quick way to match the problem to a service.

What we did

We used the audit to explain skimming, repairs, and rendering separately, add Glasgow-area language, and remove a few dead-end contact steps. The quote widget captured room size and finish; weekly re-audits checked the high-value pages.

The problem

The decorator’s site looked polished but gave searchers little help choosing between interior work, exterior work, and wallpapering. The phone number was also difficult to use on mobile.

What we did

The audit clarified the service pages, fixed the mobile call route, and added Dublin neighbourhood references without overloading the copy. A quote widget asked about rooms and timing; weekly re-audits kept the local details consistent.

The problem

The tiler was ranking for a broad term but attracting people outside the work they wanted. Bathroom, kitchen, and natural-stone jobs were not explained clearly enough to filter enquiries.

What we did

We mapped the audit findings to separate room and material pages, made Liverpool coverage more specific, and shortened the enquiry form. The quote widget asked about room and surface; weekly re-audits checked search and conversion changes.

The problem

The kitchen fitter had strong referrals but the website assumed visitors already knew the difference between fitting, renovation, and appliance work. Quotes began with long email exchanges.

What we did

The audit exposed the missing service explanations and a weak Nottingham location signal. We added a short quote widget for project stage and kitchen size, then used weekly re-audits to tighten pages as questions came in.

The problem

Visitors could see finished bathrooms but not whether the team coordinated plumbing, tiling, and electrics. Many enquiries arrived too late to fit the requested start date.

What we did

The audit helped organise the full fitting journey, strengthen Brighton service-area details, and put availability questions in the quote widget. Weekly re-audits checked the key pages, forms, and local business information.

The problem

The flooring site listed every material in one long paragraph. Customers could not tell if the team prepared subfloors or worked in occupied homes, and the gallery loaded slowly on phones.

What we did

We used the audit to split material and preparation information, improve Reading location wording, and tidy the mobile image route. The quote widget collected room type and approximate area; weekly re-audits monitored the changes.

The problem

The specialist had an impressive project portfolio but no clear answer to the early questions: dormer or rooflight, planning help, and which Auckland suburbs were covered.

What we did

The audit shaped a simple project guide, added suburb-level service signals, and repaired the enquiry journey. A quote widget gathered property type and project stage, while weekly re-audits kept the guide useful.

The problem

An extension company was spending time answering the same basic questions by email. Its pages covered “building work” but not the different stages or types of extension.

What we did

The audit identified thin service copy, missing Coventry references, and a confusing contact route. We added project-stage choices to the quote widget and used weekly re-audits to record which fixes helped.

The problem

The scaffolder mainly worked from contractor referrals, yet homeowners searched for access towers and domestic scaffolding directly. The site gave no useful clue about small jobs or coverage.

What we did

The audit added clearer domestic and commercial routes, Portsmouth service wording, and a quote widget for height and access questions. Weekly re-audits checked the pages and kept the contact information in step.

The problem

The damp specialist was getting enquiries, but the website treated condensation, penetrating damp, and timber issues as one problem. That made the first conversation unnecessarily anxious and unclear.

What we did

The audit helped explain the different signs and surveys, strengthen Belfast-area details, and make the inspection route obvious. The quote widget gathered symptoms and property age; weekly re-audits reviewed the top pages.

The problem

Enquiries arrived during the day, but people looking for small jobs and callouts after 5pm often left without a clear next step. The business was losing jobs before the morning.

What we did

We used the audit to simplify the service routes, make Manchester coverage clear, and add an instant quote widget that asked for the job type, property, and preferred contact details.

The problem

The business did strong work, but local visibility was patchy. The site had inconsistent name, address, and phone details (NAP) and no useful local business schema to help search engines read it.

What we did

The audit found and prioritised the inconsistent directory details, added accurate local schema, and clarified the secondary glazing service pages. A widget then gave visitors a quick route to request a starting estimate.

The problem

The specialist service was often confused with replacement windows. The site explained the product technically, but did not quickly connect it to draughts, noise, or listed buildings in Edinburgh.

What we did

The audit brought the everyday problems forward, fixed local page details, and added a quote widget for window type and main concern. Weekly re-audits tracked the wording and made sure the specialist pages stayed consistent.

The problem

The glazier was easy to find for emergencies but almost invisible for planned glass replacement and mirrors. The one contact form did not tell visitors what information to send.

What we did

We used the audit to separate urgent and planned work, add Cork coverage signals, and make the mobile call action clearer. The quote widget asked about glass type and urgency; weekly re-audits kept both routes healthy.

The problem

The guttering company had a busy spring but weak visibility outside its immediate neighbourhood. Its pages did not distinguish cleaning, repairs, replacement, or fascia work.

What we did

The audit mapped the services properly, added Derby and surrounding-area detail, and fixed a slow quote form. The widget captured the property type and visible issue; weekly re-audits checked the seasonal pages.

The problem

The installer’s site showed attractive rooms but left visitors guessing about replacement roofs, repairs, and full installations. Cambridge service coverage was only mentioned on the contact page.

What we did

The audit brought project types into the navigation, added local wording where it helped, and shortened the first enquiry. The quote widget collected room size and project stage; weekly re-audits recorded the useful questions.

The problem

The garage door site listed brands but not the problems people actually searched for, such as broken springs, automation, or a replacement door for a narrow opening.

What we did

The audit turned the product list into useful job routes, tightened Wolverhampton location signals, and repaired the mobile quote path. The widget asked about door type and fault; weekly re-audits checked the pages after each change.

The problem

The locksmith was visible for emergency lockouts but not for planned cylinder changes or security upgrades. Visitors on phones had no confidence that the callout area included them.

What we did

The audit made the emergency and planned services distinct, clarified Limerick coverage, and fixed the tap-to-call route. The quote widget captured property and lock type; weekly re-audits watched the local information.

The problem

The decking business had good before-and-after photos but little text around materials, ground preparation, or maintenance. Searchers could admire the work without knowing if it suited their garden.

What we did

The audit added practical service detail, made Exeter coverage clearer, and gave the gallery descriptive page titles. The quote widget collected approximate area and material preference; weekly re-audits kept the project pages current.

The problem

A handyman’s wide range was working against him online. “Odd jobs” did not help a customer decide whether shelves, flat-pack assembly, or small repairs were a fit.

What we did

The audit grouped the common jobs, added Toronto neighbourhood coverage, and fixed the enquiry form on smaller screens. The quote widget let visitors choose a task and add a photo note; weekly re-audits checked which routes earned replies.

The problem

The alteration studio showed finished garments but did not explain bridal work, everyday repairs, fittings, or deadlines. Mobile visitors struggled to find the appointment route.

What we did

The audit grouped alterations by garment and need, added York location detail, and made the fitting enquiry clearer. The widget captured garment type and deadline; weekly re-audits checked seasonal pages.

The problem

The dry cleaner’s site said little about stain treatment, pressing, repairs, or collection. Opening details were inconsistent across the pages people reached from search.

What we did

The audit gave each garment-care service a clearer route, aligned Nottingham opening and location information, and improved the mobile call step. The widget captured item, service, and timing; weekly re-audits kept seasonal details current.

The problem

The workshop had impressive before-and-after photos but no practical notes about furniture type, fabric, collection, or commercial upholstery. Visitors hesitated at the first step.

What we did

The audit added project context, Bath-area wording, and a clearer photo-led enquiry route. The widget asked about furniture, measurements, and collection; weekly re-audits tracked project pages.

The problem

The repairer’s site listed appliances but not common faults or brands. A customer with a broken dishwasher or tumble dryer could not tell whether a local callout was available.

What we did

The audit created appliance and fault routes, made Leeds coverage clearer, and repaired the mobile call path. The widget collected appliance, brand, model, and symptom; weekly re-audits watched urgent pages.

The problem

The tuner relied on referrals and a short contact page. It did not explain tuning, regulation, venue work, or the information needed before travelling to a piano.

What we did

The audit separated the services, added Edinburgh coverage and instrument guidance, and made the mobile enquiry route more useful. The widget captured piano type and location; weekly re-audits kept the details aligned.

The problem

The portfolio was visually strong but did not explain whether the designer took on one room, furnishing, or full project coordination. Brighton site-visit coverage was unclear.

What we did

The audit gave projects clearer scope and service labels, strengthened Brighton details, and simplified the consultation route. The widget captured rooms, stage, and property type; weekly re-audits followed the portfolio updates.

The problem

The fencing contractor had plenty of photos but no useful explanation of panel, closeboard, agricultural, or repair work. Quotes started with several messages about measurements.

What we did

The audit organised the job types, added Peterborough service-area detail, and made the gallery easier to understand. The quote widget collected fence length and access; weekly re-audits checked the pages against real questions.

The problem

The landscaping firm was caught between domestic garden design and heavier groundwork. Its website showed both, but not which projects were practical for the team or the Canterbury area.

What we did

The audit split the project stories, added better local coverage cues, and fixed a contact page that was missing from the menu. A quote widget gathered surface, access, and project stage; weekly re-audits followed the strongest routes.

The problem

The paving company ranked for its name but not for the surfaces people compared. The site did not explain preparation, drainage, or the difference between block paving and resin.

What we did

The audit added material-led service pages, Swansea wording, and a more useful photo structure. The quote widget collected surface preference and approximate area; weekly re-audits checked visibility and enquiry quality together.

The problem

A drainage engineer was found for emergency unblocking but not for surveys, repairs, or soakaway work. The site gave no clear idea whether commercial and domestic jobs were covered.

What we did

The audit separated urgent and planned drainage work, made Newcastle coverage plain, and repaired the mobile contact path. The quote widget captured symptoms and access details; weekly re-audits kept the urgent route dependable.

The problem

The removals business served several London boroughs but relied on one generic page. Visitors could not tell whether packing, storage, or small moves were available on their date.

What we did

The audit clarified the move types, made borough coverage easier to read, and fixed the quote form’s first step. A widget collected moving date, property size, and storage need; weekly re-audits tracked seasonal shifts.

The problem

An independent estate agent had strong instructions but the website was built around listings, not local seller questions. Valuation, lettings, and landlord services were hard to find from search.

What we did

The audit improved the valuation and service routes, added Leeds-area signals, and made the mobile enquiry action more direct. The quote widget asked about property type and timing; weekly re-audits tracked the key pages.

The problem

The letting agent’s site was good at showing available homes but weak at explaining landlord services, inspections, and tenant support. Dublin landlords were finding the agency through referrals only.

What we did

The audit gave landlord and tenant routes equal weight, improved Dublin service wording, and simplified the mobile contact journey. A quote widget collected portfolio size and property type; weekly re-audits checked the routes.

The problem

The cleaning company relied on a generic “we clean everything” page. Office managers and tenants could not quickly see the difference between end-of-tenancy, regular domestic, and commercial work.

What we did

The audit separated the service routes, improved Birmingham area wording, and made the booking action easier to spot. The quote widget collected property size and frequency; weekly re-audits followed demand by service.

The problem

The florist’s social feed was busy, but the website was hard to search for local delivery, funeral flowers, and wedding work. Visitors often called just to ask whether delivery was possible.

What we did

The audit gave the main occasions clearer pages, added Bath delivery wording, and fixed the mobile order route. The quote widget gathered date, occasion, and delivery area; weekly re-audits kept seasonal pages fresh.

The problem

The window cleaner had regular rounds but no easy way for new customers to ask about a one-off clean, conservatory, or commercial frontage. The service area was only shown as a list of postcodes.

What we did

The audit turned the postcode list into clearer coverage copy, fixed the enquiry form, and added service choices to the quote widget. Weekly re-audits checked local pages and the growing round list.

The problem

A gardening service was known for tidy maintenance but had no clear distinction between regular visits, planting, and one-off clearance. Wellington customers could not tell what the team would take on.

What we did

The audit created simpler service descriptions, added Wellington suburb signals, and brought availability into the first contact step. The quote widget asked about garden size and visit frequency; weekly re-audits checked seasonal demand.

The problem

The arborist’s website showed tree work but buried urgent pruning, removals, and stump grinding in a single menu item. It also did little to reassure visitors about the survey process.

What we did

The audit made each service and the first site assessment clear, added Norwich-area wording, and improved the mobile contact route. A quote widget captured tree type and concern; weekly re-audits kept the service pages accurate.

The problem

People could find the pest controller for wasps but not mice, rats, or preventative visits. The site also made visitors fill in a long form before they could ask for help.

What we did

The audit separated the pest problems, strengthened Dundee coverage, and reduced the first form to the useful essentials. The quote widget asked about signs and property type; weekly re-audits watched urgent pages closely.

The problem

The mechanic covered a wide radius but the site made it seem like a fixed garage. Breakdown help, servicing, and pre-purchase checks were mixed together with no idea of response time.

What we did

The audit made the mobile model obvious, tightened Bristol-area wording, and improved the phone-first contact route. The quote widget asked about vehicle, fault, and location; weekly re-audits monitored urgent searches and form completion.

The problem

An independent garage was visible for its name but not for MOT, diagnostics, or annual servicing nearby. The booking form asked for a registration before explaining the available work.

What we did

The audit separated the service pages, strengthened Birmingham location signals, and moved the useful booking choices earlier. A quote widget captured vehicle and service need; weekly re-audits checked the route after updates.

The problem

The valeter had a loyal local base but the site did not make mobile, office, or full-detail appointments distinct. Customers could not see what was included at each price point.

What we did

The audit clarified packages, added Manchester service-area copy, and fixed the phone booking route. The quote widget gathered vehicle size and chosen finish; weekly re-audits compared the most-used packages.

The problem

The workshop was known to riders but its site only said “motorbike repairs”. It did not show servicing, diagnostics, tyres, or the bikes the team worked on.

What we did

The audit created bike-specific service routes, added Nottingham workshop detail, and repaired the mobile booking path. The widget captured make, model, service, and fault; weekly re-audits tracked seasonal changes.

The problem

The tyre fitter’s site had stock information but no clear route for punctures, balancing, alignment, or mobile fitting. Drivers on phones could not find a quick answer.

What we did

The audit split tyre services, strengthened Leicester workshop details, and made the call and quote route shorter. The widget captured vehicle and tyre size; weekly re-audits checked availability wording.

The problem

The business described itself as handling “car electrics” but did not explain batteries, lighting, diagnostics, alarms, or mobile callouts.

What we did

The audit added symptom-led service pages, clarified Coventry coverage, and improved the mobile enquiry route. The widget captured vehicle and fault; weekly re-audits checked the pages against real questions.

The problem

The conversion portfolio looked impressive but did not say which vans, layouts, storage, or electrical systems were included in each project.

What we did

The audit added vehicle and component context, improved Bristol workshop signals, and made the project brief easier to start. The widget asked about van, use, and layout; weekly re-audits tracked new project pages.

The problem

The accountant’s website was written for existing clients and used phrases like “complete financial solutions”. New businesses could not tell whether bookkeeping, tax returns, or payroll were offered.

What we did

The audit turned the services into clearer routes, added Glasgow small-business context, and made the first conversation less intimidating. A quote widget asked about business stage and needs; weekly re-audits kept the pages grounded.

The problem

A small law firm was respected locally but its website made family, property, and employment work look like one practice. Visitors did not know which office or person to contact.

What we did

The audit clarified the practice areas, improved Liverpool office signals, and made the first enquiry route more private and direct. The quote widget captured matter type and urgency; weekly re-audits checked the key journeys.

The problem

The writer had strong samples, but the site did not say whether the work was articles, website copy, reports, or technical writing. Local businesses could not tell if the subject fit.

What we did

The audit separated the writing services, added Bristol and nearby-area context, and improved page titles and mobile contact details. A quote widget captured format, subject, word count, and deadline; weekly re-audits tracked the changes.

The problem

The translation business listed several languages in one paragraph. Visitors could not quickly see which language pairs, certified services, or document types were covered.

What we did

The audit created clearer language-pair and document routes, improved Leicester service-area wording, and shortened the mobile enquiry step. The widget asked about language, document type, certification, and timing; weekly re-audits checked accuracy.

The problem

The editor’s site said “proofreading and editing” but did not explain the difference. Authors and organisations arrived with price questions rather than a clear document brief.

What we did

The audit split proofreading, copy editing, and developmental editing, added Oxford-area signals, and fixed a buried contact route. The widget captured document type, length, and stage; weekly re-audits followed the service pages.

The problem

A designer’s portfolio looked good but did not connect projects to branding, packaging, print, or presentation needs. The enquiry form asked for a full brief before a conversation.

What we did

The audit organised the work around deliverables, added Manchester service detail, and repaired several internal links. The widget captured project type and scope; weekly re-audits checked the portfolio and contact path.

The problem

The photographer had a large gallery but little text around commercial, product, and property shoots. Images were slow on phones and visitors could not tell whether travel was practical.

What we did

The audit added service-led portfolio notes, improved Cambridge coverage signals, and tidied mobile image and contact behaviour. The widget asked about shoot type, date, location, and usage; weekly re-audits watched the high-value pages.

The problem

The showreel showed production quality but not whether the videographer handled interviews, product films, training, or editing-only work. Cardiff coverage was easy to miss.

What we did

The audit created clearer production routes, added local project wording, and fixed mobile playback and enquiry links. The widget captured intended use, location, and rough scope; weekly re-audits tracked the route.

The problem

The consultant’s site used broad agency phrases. Owners could not tell whether the offer was strategy, campaign planning, customer research, or ongoing support.

What we did

The audit clarified the decisions supported, strengthened Reading-area signals, and made the first enquiry lighter. The widget captured business challenge and timing; weekly re-audits showed whether the positioning held.

The problem

The bookkeeper’s site sounded like general accountancy and did not make monthly books, VAT, payroll, or software support easy to compare.

What we did

The audit created service routes for recurring finance jobs, added Glasgow business detail, and improved the mobile contact path. The widget asked about software and support needs; weekly re-audits monitored the pages.

The problem

The adviser’s website used broad “wealth solutions” wording and did not help a visitor recognise pensions, protection, retirement, or planning support.

What we did

The audit made advice topics clearer, strengthened Edinburgh practice information, and kept the first enquiry appropriately light. Weekly re-audits tracked service, contact, and trust information.

The problem

The broker’s site treated first-time buyers, remortgages, landlords, and self-employed applicants as one route. Visitors often left before sharing a useful situation.

What we did

The audit created clearer mortgage paths, improved Milton Keynes local wording, and shortened the initial enquiry. The widget captured a broad buyer route and timing; weekly re-audits checked the pages.

The problem

The brokerage said it covered “all insurance” but did not explain business, property, landlord, liability, or specialist routes for local customers.

What we did

The audit organised cover-led pages, added Belfast practice details, and removed a few vague claims from the enquiry route. Weekly re-audits tracked policy pages, contact details, and search-facing changes.

The problem

The sign maker had a strong project gallery but did not explain shopfronts, vehicle graphics, window graphics, installation, or the information needed for a quote.

What we did

The audit created sign-type routes, improved Sheffield service-area wording, and added better project context. The widget captured surface, size, and installation; weekly re-audits checked the pages.

The problem

The printer listed machines and paper stocks but did not help a local customer choose brochures, flyers, booklets, banners, or a finishing option.

What we did

The audit reorganised pages around print jobs, improved Liverpool collection and delivery information, and shortened the mobile quote route. Weekly re-audits tracked turnaround and product details.

The problem

The engraving workshop showed finished trophies and gifts but did not state the materials, wording, quantities, or collection deadlines it could handle.

What we did

The audit added product and material routes, clarified Wolverhampton service information, and created a lighter personalisation enquiry. Weekly re-audits kept collection and service details current.

The problem

The clinic’s treatment list was thorough but hard to scan. Someone with a running injury could not quickly tell whether appointments were available in Auckland or what happened at the first visit.

What we did

The audit improved injury-led service pages, clarified Auckland appointment details, and simplified mobile booking. A quote widget gathered the broad issue and preferred timing; weekly re-audits checked the patient route.

The problem

The dental practice appeared for its name but struggled with emergency, hygiene, and new-patient searches. Its booking form was long enough to put nervous visitors off.

What we did

The audit separated urgent and routine routes, added Toronto neighbourhood detail, and reduced the first mobile step. The quote widget collected the reason for contact and preferred time; weekly re-audits kept the patient journey clear.

The problem

The veterinary practice had good clinical information but buried opening hours, new-patient details, and after-hours advice below a busy homepage. Pet owners needed answers quickly.

What we did

The audit brought urgent information forward, strengthened Cape Town area signals, and made the call route obvious on a phone. The quote widget captured pet type and reason for visit; weekly re-audits checked the high-stress paths.

The problem

The groomer’s booking page listed services but not coat type, dog size, or what a first appointment involved. York customers often called for basic suitability questions.

What we did

The audit made the service choices easier to compare, added York coverage, and improved the small-screen booking step. The quote widget gathered pet size and coat notes; weekly re-audits checked the common routes.

The problem

A dog walker had plenty of availability but the site said little about solo walks, group walks, or home visits. Owners could not tell whether the route and routine suited their dog.

What we did

The audit organised the services, clarified Dublin neighbourhood coverage, and fixed an enquiry form that did not work well on mobile. The quote widget asked about dog, schedule, and area; weekly re-audits followed availability.

The problem

The salon depended on social posts and a booking platform that search engines barely understood. New visitors could not tell which cuts, colour work, or barber services were available at the Manchester location.

What we did

The audit improved service and location wording, repaired the booking handoff, and made the mobile first step clearer. The quote widget gathered service and timing; weekly re-audits checked seasonal pages and appointment routes.

The problem

The beauty salon had a long treatment menu with no useful grouping. Visitors comparing facials, brows, and occasion treatments had to open several pages before finding a price or appointment route.

What we did

The audit grouped treatments by need, added Bristol location cues, and tightened the mobile booking flow. The quote widget asked about treatment and date; weekly re-audits checked which routes turned visits into bookings.

The problem

The nail salon posted finished sets daily but the website was unclear about extensions, repairs, and removal. Leicester visitors could see the style, not the appointment they needed.

What we did

The audit converted the treatment list into clearer choices, added local service wording, and fixed a booking link that broke on smaller screens. The quote widget gathered service and preferred date; weekly re-audits checked the flow.

The problem

The clinic was visible for its name but not for local assessment searches. Its pages used broad treatment language and made the appointment process hard to understand on a phone.

What we did

The audit clarified assessment and appointment information, improved Birmingham practice signals, and fixed mobile contact details. The widget offered a low-pressure assessment enquiry; weekly re-audits checked careful wording.

The problem

The practice explained osteopathy in technical terms but did not help a nearby visitor understand the assessment, setting, or route for an initial conversation.

What we did

The audit simplified service wording, added Oxford clinic and access details, and brought appointment information closer to the enquiry step. Weekly re-audits checked pages, phone details, and local signals.

The problem

The massage practice listed several treatments with almost identical copy. Visitors could not tell whether sports, deep-tissue, or relaxation sessions suited their reason for booking.

What we did

The audit separated treatment routes, improved Glasgow location detail, and made the mobile appointment path clearer. The widget captured treatment and preferred time; weekly re-audits tracked the changes.

The problem

The podiatry website listed treatments but not the foot and nail concerns people used in search. The clinic address and appointment route were also easy to miss.

What we did

The audit connected services to common concerns, improved Sheffield practice details, and tightened the mobile route. The widget collected a high-level concern and appointment preference; weekly re-audits checked the content.

The problem

The practice had good local recognition but its website buried eye tests, contact lenses, repairs, and children’s eyewear beneath a general introduction.

What we did

The audit gave each service a clearer route, aligned Cambridge opening and access information, and improved appointment links on mobile. Weekly re-audits checked practical details as services changed.

The problem

The counsellor wanted a calmer first contact route, but the site made visitors read a long page before finding local and online session details.

What we did

The audit improved Dublin practice information, clarified session routes without outcome claims, and made the enquiry form more considerate. Weekly re-audits tracked contact, page, and mobile changes.

The problem

The nutrition practice used general wellness language and did not explain consultations, sports nutrition, or ongoing reviews. Local visitors could not judge the fit.

What we did

The audit made goals and consultation formats clearer, added London-area signals, and simplified the first enquiry. The widget captured the broad goal and preferred route; weekly re-audits kept claims careful and current.

The problem

The trainer’s site listed classes but did not mention puppy recall, lead work, behaviour, or the difference between group and one-to-one support.

What we did

The audit added behaviour-led service routes, improved Leeds area and class information, and made the first enquiry simpler. The widget captured animal, goal, and setting; weekly re-audits checked availability.

The problem

The boarding setting had good facilities but did not make dog boarding, cat boarding, daycare, introductions, or medication support easy to compare online.

What we did

The audit clarified accommodation and care routes, improved Norwich location details, and added a date-led enquiry path. Weekly re-audits checked practical information as availability changed.

The problem

The nursery explained its values but not the practical details parents needed first: age groups, funded places, hours, and how to arrange a visit in Reading.

What we did

The audit brought the parent questions into the main pages, strengthened local information, and simplified the tour enquiry route. The quote widget gathered child age and preferred start; weekly re-audits checked clarity and availability.

The problem

The tutor had excellent word-of-mouth but a very broad homepage. Parents could not quickly tell which subjects, exam levels, or online and in-person options were available in Dublin.

What we did

The audit created clearer subject routes, added Dublin availability detail, and reduced friction in the contact step. The quote widget gathered subject, level, and preferred format; weekly re-audits kept demand-led pages current.

The problem

The gym’s class timetable was useful to members but did little for someone searching for a local gym, beginners’ programme, or flexible membership. The joining route felt like a commitment too early.

What we did

The audit clarified membership and class routes, added Cardiff-area context, and made the first visit easier to request. The quote widget asked about goals and preferred times; weekly re-audits checked the high-intent pages.

The problem

The trainer had a strong transformation gallery but the website assumed every visitor wanted the same programme. Cape Town clients could not see whether sessions were at home, outdoors, or in a studio.

What we did

The audit made the coaching options and locations explicit, improved local page detail, and gave visitors a softer first step. The quote widget gathered goal, training format, and schedule; weekly re-audits tracked the routes.

The problem

The entertainer had several packages but did not make age range, group size, venue needs, or travel area clear. Organisers often sent incomplete date enquiries.

What we did

The audit made package routes more specific, improved Southampton coverage, and added the missing event details to the quote widget. Weekly re-audits tracked package and availability wording.

The problem

A private chef had strong menu ideas and polished plating photographs, but the website made dinner parties, holiday-home cooking, and event canapés sound like one broad service. Organisers could not tell whether dietary requirements or larger guest numbers were a fit.

What we did

The audit separated the occasion-led routes, added London service-area and menu context, and made the mobile enquiry path shorter. The quote widget asked for date, venue, guest count, menu style, and dietary needs; weekly re-audits kept seasonal event pages useful.

The problem

The solar installer explained panels and batteries in technical language but did not help a homeowner understand roof suitability, likely stages, or whether Bristol was covered.

What we did

The audit simplified the system explanation, strengthened Bristol service signals, and fixed a mobile form that lost people at the address step. The quote widget gathered roof type and energy goal; weekly re-audits followed the main pages.

The problem

The security installer had separate camera and access-control products but no clear route for a homeowner or small business to ask for a site assessment in Toronto.

What we did

The audit organised the system choices, improved local coverage detail, and moved the survey request higher on mobile. The quote widget collected property type and concern; weekly re-audits checked that the technical copy stayed approachable.

The problem

The alarm company’s website focused on hardware brands rather than the homeowner’s question: installation, monitoring, servicing, or an upgrade for an existing system.

What we did

The audit made those routes distinct, added Sheffield service-area wording, and brought the first survey step onto the main page. The quote widget asked about property and current system; weekly re-audits checked visibility and form quality.

The problem

The EV installer’s site assumed visitors already knew what a home survey involved. Edinburgh drivers could not quickly tell whether driveway, parking, cable-route, or workplace questions were covered.

What we did

The audit explained the installation stages, added local service detail, and made the survey request easier on a phone. The quote widget captured vehicle, parking, and property information; weekly re-audits tracked the enquiry route.

The problem

The installer served homes, offices, and restaurants, but a single technical page made it hard for London visitors to know whether they needed installation, extraction, servicing, or a survey.

What we did

The audit created clearer property and service routes, improved London coverage wording, and fixed the mobile enquiry step. The quote widget asked about site type and comfort issue; weekly re-audits kept the routes useful.