Local SEO tips for local businesses, without the jargon.

These are our field notes — what we learn from auditing trade and local service websites across the UK, written so you can act on it yourself.

No jargon, no forty-page reports. Each article takes one question trades genuinely ask — why the phone isn't ringing, what Checkatrade really costs, how to get found when customers search with AI — and answers it in plain English.

Start with whatever you're stuck on. Most pieces take a few minutes to read and end with something you can do this week, whether that's on your Google Business Profile, your service pages, or how quickly your site answers a visitor.

If you'd rather see what your own site looks like through this lens first, the free 15-signal audit takes under 15 seconds.