VU1 field notes
Local SEO tips for local businesses, without the jargon.
These are our field notes — what we learn from auditing trade and local service websites across the UK, written so you can act on it yourself.
No jargon, no forty-page reports. Each article takes one question trades genuinely ask — why the phone isn't ringing, what Checkatrade really costs, how to get found when customers search with AI — and answers it in plain English.
Start with whatever you're stuck on. Most pieces take a few minutes to read and end with something you can do this week, whether that's on your Google Business Profile, your service pages, or how quickly your site answers a visitor.
If you'd rather see what your own site looks like through this lens first, the free 15-signal audit takes under 15 seconds.

How to Get Emergency Call-Out Work: The UK Trade Guide to Winning Urgent Jobs
Read the note
Storm Season Call-Outs: How Roofers Win Emergency Work Before Competitors Answer
Read the note
Why You Don't Show Up for "Emergency Plumber Near Me" — and the 15-Second Fix
Read the note
How Much Does a House Extension Cost in the UK in 2026? A Straight Answer for Homeowners
Read the note
How Much Does a New Boiler Cost in the UK in 2026? A Straight Answer for Homeowners
Read the note
How Much Does a Loft Conversion Cost in the UK in 2026? A Straight Answer for Homeowners
Read the note
How Much Does a New Kitchen Cost in the UK in 2026? A Straight Answer for Homeowners
Read the note
How Much Does a House Rewire Cost in the UK in 2026? A Straight Answer for Homeowners
Read the note
How Much Do New Windows Cost in the UK in 2026? A Straight Answer for Homeowners
Read the note
Can You Actually Cancel Checkatrade Mid-Contract? What UK Trades Should Know First
Read the note
The 15-Second Rule: Why Trade Websites That Answer Fast Win the Job
Read the note
Your Google Rankings Look Fine but the Phone Isn't Ringing — What Changed in September 2026
Read the note
ChatGPT Only Names 1 in 100 Local Trades — These 5 Signals Decide Which One It Picks
Read the note
Perplexity Sends Trade Leads Faster Than ChatGPT — Here's How to Win in Both
Read the note
The AI Local Pack Is Shrinking — How to Stay in the Few Businesses Google Still Shows
Read the note
How Much Does a New Bathroom Cost in the UK in 2026? A Straight Answer for Homeowners
Read the note
Checkatrade vs MyBuilder: Which Gets Trades More Work in 2026?
Read the note
How Much Does a New Roof Cost in the UK in 2026? A Straight Answer for Homeowners
Read the note
Instant Quote Calculator for Your Trade Website: Turn Visitors into Enquiries
Read the note
Google Review Card for Business: How UK Trades Turn Jobs into 5-Star Reviews
Read the note
How to Add Your Business to Google Maps: A Step-by-Step Guide for UK Trades
Read the note
SEO for Tradespeople: The Framework That Works for Every Trade
Read the note
Done-for-You SEO for Trades: What It Includes and What It Costs
Read the note
SEO Cost for Small Business: What You Should Pay in 2026
Read the note
SEO for Sole Traders: The 30-Minute Weekly Plan That Works
Read the note
Affordable SEO for Tradesmen: Get Results Without Getting Scammed
Read the note
SEO for Roofers: Win the Storm Work Before the Water Comes In
Read the note
Plumbing Leads in 2026: What They Cost and Where to Get Them
Read the note
Gardening Leads in 2026: What They Cost and Where to Get Them
Read the note
Handyman Leads in 2026: What They Cost and Where to Get Them
Read the note
Tree Surgeon Leads in 2026: What They Cost and Where to Get Them
Read the note
Cleaning Leads in 2026: What They Cost and Where to Get Them
Read the note
Electrician Leads in 2026: What They Cost and Where to Get Them
Read the note
Landscaping Leads in 2026: What They Cost and Where to Get Them
Read the note
Building Leads in 2026: What They Cost and Where to Get Them
Read the note
Roofing Leads in 2026: What They Cost and Where to Get Them
Read the note
Checkatrade vs TrustATrader: Which One Actually Gets Trades Work?
Read the note
White-Label SEO for Agencies: Add Local SEO Without Hiring
Read the note
Local SEO Services for UK Trades: What You Should Actually Get
Read the note