VU1 field notes

Local SEO tips for local businesses, without the jargon.

Practical, plain-English help for UK trade businesses that want to be found online. Every post here is written for people who fit windows, wire houses, lay roofs and fix boilers — not for SEO professionals. We explain how local search and AI search actually work, why customers might not be finding you, and what to fix first, in language you can act on the same day.

Browse the field notes by what you need: how to get found in AI search on ChatGPT, Google AI Overviews and Perplexity; how to win more leads for your trade; how Google Maps and Google Business Profile really work; and straight answers on local SEO cost and turning website visitors into quote requests. New guides are added as we publish.

Straightforward notes for trades, local service businesses, agencies, and anyone who wants the online side of a good business to pull its weight. Each note explains one real problem — showing up in Google Maps, turning website visitors into enquiries, or getting found in AI search — and what to do about it, in plain English. Start with the free audit to see where your business stands today.