Local visibility / rough estimate
Lost leads calculator: how much is being invisible costing your trade business?
When someone searches for a nearby trade, they usually choose from the businesses they can find and trust quickly. If your service, area, or proof is hard to see, a good-fit customer may never reach the point of asking for a quote.
Put in three rough numbers below to turn that invisible gap into something you can think about and act on.
A useful sense-check, not a scary guess.
The point is to make the opportunity visible. You can refine the numbers later with real enquiry data and a local visibility audit.
The cost of being missed
See what your rough numbers add up to.
Change the fields and the estimate will update as you type. Use your usual job value, not your biggest one.
Your rough numbers
Live estimate
Jobs lost each month
1 job per month
Revenue lost each year
£6,000 per year
This is a rough estimate, not a promise. Your actual results depend on your area, your service, and how many people are searching.
Why aren’t you in the Top 3? Try the Map Pack simulatorFAQ
Keep the estimate in perspective.
Is this estimate accurate?
It is a rough planning estimate, not a measurement of your actual missed enquiries. Search demand, competition, conversion rate, seasonality, and your service area all affect the real number.
How do I know what percentage I am losing?
Start with a sensible guess rather than the worst case. Compare your enquiry numbers with busy periods, ask how often customers say they found someone else first, and adjust the estimate as your audit gives you better evidence.
What should I do with my result?
Use it to decide whether visibility work deserves attention this month. Run the free audit to find the practical gaps, then use the result as a conversation starter when planning fixes.