You run a cattery because you care about cats.
You keep the accommodation clean. You follow feeding routines. You check every cat properly. You answer worried owners’ questions and make sure each animal is safe while its family is away.
But good care does not automatically make your cattery easy to find online.
Cattery bookings are local, trust-led and seasonal. Owners search for phrases such as “catteries near me”, “cat boarding in [town]” and “cattery prices” when they need somewhere safe for their cat. They compare cleanliness, security, care standards, reviews, availability and cost before they make contact.
If your website is vague, slow or difficult to use on a phone, another cattery can win the booking before you get a chance to explain how good your care is.
That is where SEO for catteries helps.
Start with the searches cat owners actually make
A cat owner may not search for your business name. They may search for:
- Catteries near me
- Cat boarding in [town]
- Luxury cattery in [area]
- Cat hotel near [location]
- Holiday cat care
- Long stay cat boarding
- Cattery prices
- Cat boarding with outdoor runs
- Boarding for nervous cats
- Senior cat care while on holiday
These searches show clear intent. The owner is not casually reading about cats. They are trying to find somewhere suitable, often before a holiday, family event or work trip.
Your website needs to answer the question behind the search.
Explain where you are, what type of boarding you provide, how much it costs, what care is included and how an owner can check availability. Do this in plain English, without making people hunt through five pages.
Make your Google Business Profile work harder
Your Google Business Profile is often the first thing a cat owner sees.
It can appear when someone searches “cattery near me” or looks for cat boarding on Google Maps. A half-finished profile makes the business look less established than it really is.
Use the most accurate primary category available, such as Cattery or Pet Boarding Service, and add suitable secondary categories where relevant. Do not add unrelated categories just to appear in more searches.
Complete the practical details:
- Your exact business name
- Address and phone number
- Opening hours
- Drop-off and collection times
- Website address
- Service areas, where relevant
- Holiday opening information
- Booking or enquiry instructions
Upload useful photos rather than only a logo.
Show the cattery entrance, accommodation, outdoor runs, sleeping areas, feeding stations, secure doors, cleaning standards and the cats in your care. Only use photos where you have the necessary owner permission.
Add regular updates about:
- Holiday availability
- Long-stay boarding
- Vaccination requirements
- Preparing a cat for its first stay
- Medication support
- New facilities
- Collection and drop-off arrangements
Keep everything current. An old opening time or outdated holiday message can lose a booking quickly.
Build pages around your boarding services
A single page titled “Cattery” is unlikely to answer every question or cover every useful search.
Create clear service sections or dedicated pages for the work you actually provide. Useful topics may include:
- Cattery boarding
- Cat boarding
- Cat hotel accommodation
- Holiday cat care
- Long stay cat boarding
- Luxury cattery accommodation
- Cat boarding with outdoor runs
- Kitten boarding
- Senior cat care
- Boarding for nervous cats
- Medication and special care
- Multiple-cat boarding
Each page should explain the service, who it suits and what happens during the stay.
For example, a page about nervous cats could explain how you reduce stress, manage introductions, keep routines consistent and communicate with owners. A long-stay page could explain feeding, enrichment, updates, collection arrangements and what happens if plans change.
Use the town and nearby areas naturally. Write “cat boarding in [town]” where it makes sense, but do not repeat it in every sentence.
The page should sound like your business, not a keyword list.
Give technical details the space they deserve
Cat owners need more than attractive photos. They need to know how the boarding works.
Your website should explain:
- Accommodation types and pen sizes
- Indoor and outdoor access
- Feeding routines
- Whether owners can provide their own food
- Medication and special care
- How often cats are checked
- Cleaning routines
- Heating and ventilation
- Security measures
- Vaccination requirements
- Health checks and emergency arrangements
- Booking dates and availability
- Drop-off and collection times
- What owners should bring
This information helps people decide whether your cattery is right for their cat. It also gives search engines more useful detail to understand.
Do not hide everything inside a downloadable document. Put the important answers on the page where owners can read them on a phone.
Make the phone number easy to tap. Keep the booking button visible. Make sure forms work without zooming, scrolling sideways or filling in unnecessary fields.
A slow mobile page can cost you a booking during the exact moment an owner is comparing two local catteries.
Turn trust signals into visible proof
Trust is not a small extra in cat boarding. Owners are handing over an animal they love.
Show the proof that supports the decision.
Include:
- Your local authority licence details where applicable
- Insurance information
- Relevant experience
- Staff or owner introductions
- Clear cleaning and care routines
- Vaccination and health policies
- Secure accommodation details
- Real testimonials
- A link to your review profile
- Frequently asked questions
Use specific testimonials where possible. “Excellent service” is positive, but “Our nervous rescue cat came home relaxed and settled” gives a future customer something useful to judge.
Ask happy customers for reviews after collection, while the experience is still fresh. You can ask them to mention the parts of the service they valued, such as cleanliness, communication, medication, handling or how settled their cat was.
Do not offer rewards only for positive reviews. Ask for honest feedback instead.
Respond to every review. Thank people for positive comments and deal with concerns calmly. A thoughtful response shows future customers that you pay attention after the booking, not just before it.
Keep your local details consistent
Your business name, address and phone number should match across your:
- Website
- Google Business Profile
- Pet care directories
- Local directories
- Social profiles
- Booking platforms
- Industry listings
This is often called NAP consistency. The name, address and phone number should not change from one listing to another unless there is a genuine business change.
Check small details too. A missing unit number, old phone number or different spelling of the business name can make the business harder to verify.
Citation building is not about listing your cattery on every website available. Focus on useful, relevant directories and local listings, then keep the information accurate.
Plan for seasonal demand before it arrives
Catteries often experience demand around school holidays, summer travel, Christmas, bank holidays and major family events.
By the time owners start searching, popular dates may already be filling up.
Create useful seasonal content before demand peaks. Write about:
- Booking a cattery for summer holidays
- Christmas and New Year cat boarding
- What to pack for a cattery stay
- How to prepare a cat for boarding
- Long-stay holiday care
- Vaccinations needed before boarding
- Booking early for school holidays
Update your Google Business Profile and website when availability changes. If a popular period is full, say so and invite owners to ask about cancellations or alternative dates.
Past customers are valuable here. Make it easy for repeat boarders to book again. Keep their contact details organised, ask for permission to send reminders and encourage referrals from satisfied owners.
A clear follow-up process can turn one holiday booking into regular annual business.
Give owners a quick way to understand the price
Many cattery enquiries begin with one question.
“How much will it cost?”
Owners may need to choose a boarding type, enter their dates and explain how many cats need accommodation. They may also want to know about medication, peak-period rates, shared accommodation or extra care.
A long form can put them off. So can a pricing page that only says “contact us for a quote”.
VU1’s instant quote widget gives visitors a fast starting estimate. They can choose the boarding type, add dates, select the number of cats and provide their contact details before leaving the website.
It does not replace your final quote. It gives the owner a useful first figure and gives you a better-informed enquiry to follow up.
Check the gaps before spending time guessing
You do not need another complicated SEO report full of terms that do not help you run your cattery.
The free VU1 audit checks 15 local, on-page and technical signals in under 15 seconds. There is no signup required.
It checks practical areas such as:
- Google Business Profile completeness
- Name, address and phone consistency
- Local directory listings
- Page titles and headings
- Service content
- Internal links
- Image descriptions
- Mobile-friendliness
- Page speed
- Website security
- Structured data
- Sitemap and crawlability
You get the findings in plain English, with clear guidance on what to fix next.
If you want the work handled for you, VU1’s cattery membership is View pricing. It includes local SEO work, Google Business Profile optimisation, citation building, website fixes, a custom domain, hosting and the instant quote widget.
There are no per-lead fees. You pay one monthly price for the visibility and enquiry tools.
You can VU1 membership or read the VU1 case studies to see how clearer local pages and better enquiry routes have helped other businesses.
You can also compare your cattery with the wider local business service approach, while keeping your own website focused on cat boarding and feline care.
Make your cattery easier to find and easier to trust
Good care is the foundation. Your online presence needs to make that care visible.
Show the accommodation. Explain the routine. Publish clear prices. Keep your local details accurate. Ask for reviews. Prepare for seasonal demand. Give owners a quick way to ask about dates and costs.
Start by entering your website URL and town or service area into the free VU1 audit. Get your 15-signal report in under 15 seconds, then use the findings to see what may be costing your cattery local bookings.